Dr. William L. Dougan

Head of Research

Dr. William L Dougan is currently a Professor of Management in the College of Business and Economics at the University of Wisconsin-Whitewater.

Dougan has more than twenty years of experience in teaching, consulting, and public service in the areas of venture planning and development in the software, fintech, agtech, cleantech and manufacturing sectors. He serves as a Principal Advisor at the Larta Institute, a mentor in the BREW startup accelerator located at the Global Water Center in Milwaukee, and a Co-director of the Launchpad accelerator located at the University of Wisconsin, Whitewater. He is published in the areas of small firm technology strategy, entrepreneur behavior, and decision theory.

Dougan is a graduate of the University of Kansas in Business Administration, has a Masters in Management from Cornell University, and has a Ph.D in Business Administration from Cornell University.